Social Media Strategy and Basics for Business

Learning Objectives:

Unlock the power of social media for your business! Learn to create and execute effective social media strategies to boost brand awareness, engage customers, and drive revenue. This course covers platform selection, content creation, analytics, and how to find the latest trends to maximize your online presence. Gain the skills to harness the potential of social media and elevate your business in the digital age!

Course Outline

Social Media Marketing Basics

• What is Social Media Marketing
• How Does Social Media Affect a Company Brand?
• The Impact of Social Media Across the Organization
• Social Media as a Paid Media Opportunity
• Blogging and Content Marketing
• Types of Social Media Channels, Sites and Forums
• Social Media Optimization

How Does Social Media Affect a Company Brand?

• The Impact of Social Media Across the Organization
• Social Media as a Marketing Tool: Impact on SEO, Market Research, Campaigning
• Social Media as a Communications Tool: Community Development and Content
• Social Media as a Sales Tool: Best Practices
• Social Media as a Market Research/Product Innovation Tool
• Social Media as a Recruiting Tool

The Executive Role in Social Media Marketing

• How to Assess and Determine an Appropriate Internal Social Team
• Social Media as a Marketing Tool: Impact on SEO, Market Research, Campaigning
• Social Media as a Communications Tool: Community Development and Content
• Social Media as a Sales Tool: Best Practices
• Social Media as a Market Research/Product Innovation Tool
• Social Media Monitoring and Management Tools Overview

Major Social Media Marketing Channels – Overview of Use of Each Channel

• Twitter
• Facebook & Instagram
• YouTube and Google Plus
• LinkedIn
• Snapchat/ Pinterest

Social Branding Opportunities for the Key Executive

• The Key Executive Social Brand as a Role in the Company Social Ecosystem
• Examples of Successful Key Executive Social Brands
• Your Key Executive Social Brand Starting Point: Defining Your Social Position
• Creating, committing to and Managing Your Key Executive Social Brand Communication
• Best Practices for Developing and Sustaining a Positive Executive Social Image
• Opportunities for the Key Executive Social Brand in Social Sales
• Driving Targeted Media Interest via the Key Executive Social Brand
• Tools and Guidelines for Monitoring, Managing and Protecting the Key Executive Social Brand Reputation

What's Included

• Pre-class Survey
• Presentation
• Q&A
• Workbook for In-class Exercises

Note: Bring a valid ID upon building entry.