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Selling to Major Accounts: A Strategic Approach

American Management Association See all classes by this school @ 1601 Broadway, New York, NY

Get fluent in selling to major accounts through a strategic approach in this comprehensive training seminar. Learn how to identify the right accounts, understand their needs, and build lasting relationships. Lift your sales performance and grow business from existing accounts while putting in less wasted effort.

(8) All levels 21 and older
$2,895

3 sessions

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How to Open a Successful Cafe / Bakery

  • All levels
  • 18 and older
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  • 62 Carmine St, New York, NY

Start Dates (0) $199/person

  • Fee Includes Pastries & Coffee

No upcoming dates are currently available.

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Class Description

Description

Do you dream about owning a charming bakeshop or cafe? Do you love making (or eating!!) beautiful cakes, pies or pastries? Marlo is a straight shooter and doesn’t sugarcoat about the process of opening a small business. She offers actionable tips and advice on the critical components for opening a cafe / bakery. 

Through her comprehensive framework, you’ll leave class knowing what to expect and how best to plan for the journey ahead.

Bring your delicious dream to life!

Topics Include:
  • Business Planning 101 – the importance of the plan; resources, template, business model options
  • Finding your perfect space
  • Financing options
  • Working with Architects, General Contractors, Landlords, Brokers, & Expeditors
  • Dept of Health & Dept of Buildings
  • Space Layout/Planning
  • Equipment Sourcing
  • Menu Planning
  • Staffing and hours of operations
  • Vendor Management
  • Key Team Considerations – your role + bookkeeper + accountant + lawyer
  • The Importance of Trademarks
  • Branding (experience on-premise, menus/biz cards, packaging & other collateral, website)
  • Marketing & PR (social media, editorial, traditional, coupons & Groupons)
  • Running the Business – Recruiting, Training, Checklists & Procedures, Your presence

Refund Policy

Refunds are NOT issued. Re-schedulings are NOT accommodated.

Reviews of Classes at Sweet Revenge Enterprises, Inc (2)

(5.0-star rating across 2 reviews)

This class: 5.0 out of 5 from 1 review

  • How to Open a Successful Cafe / Bakery

    Marlo is incredible and inspiring! She was completely honest and upfront about every struggle and difficulty of opening a cafe/ bakery, and did not sugar-coat it, which I loved. I left that class feeling more motivated than every to make my dream of opening a business a reality, and I am so glad I took this class. I would strongly recommend this class as a jumping-off point for anyone thinking of opening their own business. I'm so glad I went. Money well spent!
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Sweet Revenge Enterprises, Inc

Sweet Revenge, founded by Marlo Scott, is the nation’s first restaurant to feature a cupcake, beer, and wine pairing menu. Beyond her innovative culinary venture, Marlo inspires entrepreneurs through speaking engagements, team-building events, coaching, and small business classes.

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Sweet Revenge Enterprises, Inc
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