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Selling to Major Accounts: A Strategic Approach

American Management Association See all classes by this school @ 1601 Broadway, New York, NY

Get fluent in selling to major accounts through a strategic approach in this comprehensive training seminar. Learn how to identify the right accounts, understand their needs, and build lasting relationships. Lift your sales performance and grow business from existing accounts while putting in less wasted effort.

(8) All levels 21 and older
$2,895

3 sessions

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How to Write a Business Plan Workshop

  • All levels
  • 18 and older
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  • 62 Carmine St, New York, NY

Start Dates (0) $150/person

  • Fee includes coffee & pastries

No upcoming dates are currently available.

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Class Description

Description

Want to know how to write a business plan? Have you been dreaming about bringing an idea to life but you don’t know what steps to take? Need help on what to include and what’s important to consider as you research your big idea? If you want to write a business plan for your concept, product, service or small business, Marlo’s workshop provides you with a framework for getting it done comprehensively, in a structured manner and successfully. 

She shares the business plan template she used to get a $400,000 SBA loan for her business, her restaurant & wine bar in NYC. Using her business plan as a case study, Marlo explains the details, analysis, and strategic components you need to include.  

Are you eager to take your idea to the next level? Are you looking for a structured path to bring your dream to life? A buttoned up business plan provides stability in challenging times and a road map for all times.  

Take your first major step on the entrepreneurial journey!

Topics Include:

Business Plan Critical Elements:
  • Executive Summary
  • Company Description
  • Products & Services
  • Marketing Plan: Industry Research, Customers, Competition, Niche, PR Strategy, Distribution Channels
  • Operational Plan
  • Legal Environment
  • Organization: Advisory Board, Key Personnel & Staffing
  • Suppliers
  • Inventory
  • Credit, AR & AP
  • Statement of Net Worth
  • Startup Expenses & Capitalization
  • Financial Plan & Loan Repayment
  • Appendices
Sweet Revenge Case Study
  • Walkthrough Marlo’s Original Business Plan
  • Discussion on How Reality May Differ from the Plan

Refund Policy

Refunds are NOT issued. Re-schedulings are NOT accommodated.

Reviews of Classes at Sweet Revenge Enterprises, Inc (2)

(5.0-star rating across 2 reviews)

This class: 5.0 out of 5 from 1 review

  • How to Write a Business Plan Workshop

    Marlo provided valuable resources and information. She shared her own business startup story which was inspiring. I highly recommend this course.
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Sweet Revenge Enterprises, Inc

Sweet Revenge, founded by Marlo Scott, is the nation’s first restaurant to feature a cupcake, beer, and wine pairing menu. Beyond her innovative culinary venture, Marlo inspires entrepreneurs through speaking engagements, team-building events, coaching, and small business classes.

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Sweet Revenge Enterprises, Inc
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