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Selling to Major Accounts: A Strategic Approach

American Management Association See all classes by this school @ 1601 Broadway, New York, NY

Get fluent in selling to major accounts through a strategic approach in this comprehensive training seminar. Learn how to identify the right accounts, understand their needs, and build lasting relationships. Lift your sales performance and grow business from existing accounts while putting in less wasted effort.

(8) All levels 21 and older
$2,895

3 sessions

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+28950 pts
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Sales Mastery @ New York

  • Intermediate
  • 18 and older
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  • 120 E 23rd St, New York, NY
  • 2 hours

Start Dates (0) $25/person

No upcoming dates are currently available.

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Class Description

Description

Sales Mastery is a training class for high potentials and achievers, who understand that, like athletes, to dominate their industry and craft they must continually practice, be challenged and have support so that they keep their skills sharp and propel themselves to higher heights.

The course happens every week. You can sign up to go to as many classes as you wish!

Salespeople, Sales Managers & CEOs

The class is made up of high-achieving salespeople, sales managers, and CEOs who all are serious about selling.

Many participants come to the class because their companies don’t offer weekly training classes or sales meetings. Others, whose companies do have a regular training program, come because they are looking for rigor and accountability and want to master the art and science of selling.

And finally, sales manager and CEOs participate because they are looking to sharpen their skills and learn from a master trainer so they can bring what they have learned to their sales organizations.

Sales Mastery is Not for the Faint of Heart

Accountability and action are at the heart of the program. Success starts with ownership. Participants set goals, create a learning agenda, plan action steps and list obstacles that are – or can get - in their way.

The facilitator sets the stage, provides training on the critical skills, helps participants have a winning attitude and support them every step of the way.

Here are some of the training topics:
  • Negotiation
  • Presentation Skills
  • Questioning
  • Objection Handling
  • Prospecting and Cold Calling
  • Sales Technology & Automation
  • Lead Generation
  • Mental Toughness
  • Power Planning
  • Handling & Overcoming Difficult Situations
What does a typical class look like?

Sales Mastery is highly-structured, motivating and fun! This is what a typical class looks like:
  • 8:45 – 8:59 am: Participants arrive, network, share ideas and support each other. Some participants swap leads.
  • 9:00 – 9:20 am: Weekly accomplishments and challenges are discussed. One or two hot seats will be incorporated to give feedback and discuss strategy.
  • 9:20 – 10:35 am: Training on a specific topic. Class exercises to reinforce learning and participant demonstrations to show mastery.
  • 10:35 – 11:00 am: Participants set goals and intentions for the week. One or two hot seats to demonstrate how the lesson will help reach or surpass sales goals.
Class ends sharply at 11:00 am and participants return to work ready to tackle his/her weekly goals.

This training formula works! It gets salespeople into action. And it is empowering, energizing and transforming.

Sales Mastery Empowers Salespeople

Here are some of the results that participants will be able to accomplish:
  • Create more sales opportunities and keep their pipelines filled
  • Increase the number contacts made and meetings scheduled
  • Generate more leads
  • Raise the quality of sales calls
  • Become a trusted advisor
  • Persuasively link clients’ needs with their solutions
  • Resolve objections and resistance quickly
  • Close more effectively
  • Increase close ratios for new and existing clients
  • Build trust with prospects and customers
  • Automate the sales process
  • Spend more time in sales conversations

Refund Policy

No refunds.

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Unstopped Sales

Unstopped Sales delivers dynamic, research-backed training programs designed to build resilience, sharpen skills, and drive lasting success. Their science-based methodologies focus on achieving real results without relying on pseudo-psychology.

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Unstopped Sales
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