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TechSpeak for Entrepreneurs

TechSpeak for Entrepreneurs, created by Nelly Yusupova, CTO of Webgrrls International, offers workshops that teach non-technical entrepreneurs how to effectively communicate with, hire, and manage technology teams. Designed to prevent costly mistakes, the program provides clear processes for building web and mobile applications while aligning tech decisions with business goals.

About TechSpeak for Entrepreneurs

TechSpeak for Entrepreneurs is a series of workshops created by Nelly Yusupova, CTO of Webgrrls International, designed to teach non-technical entrepreneurs and business people about the entire process of communicating with, understanding, and managing technology teams and projects.

I created TechSpeak after speaking to thousands of entrepreneurs in my workshops and seminars at conferences across the country and hearing the horror stories about their tech people and tech projects getting out of control. I first blamed the developers and I could not understand how these developers could morally function like this or stay in business!

But the more I thought about it, the more I started realizing that the problem is not always with developers...sometimes...only sometimes...it's the entrepreneur.

Part of the problem for the non-technical entrepreneur is:
  • Not knowing the process of building web and mobile applications
  • Not knowing how to communicate their ideas so that the tech team will know EXACTLY what to do
  • Not knowing how to hire the right tech people
  • Not knowing how to manage the project and just trusting that the developers will take care of everything
  • Not knowing the right questions to ask to ensure the right decisions are made for the business and that all of the technology decisions are aligned with business goals.
Each TechSpeak workshop is designed to help you learn new concepts and processes that will prevent you from making a lot of mistakes. It doesn't mean that you won't make mistakes. Everybody makes mistakes...I make mistakes all the time! But by knowing the right processes, you will be able to see the red flags earlier and catch mistakes earlier and therefore MINIMIZING the damage of mistakes.
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