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Master the Business of Photography (Self-Paced)

Build a strong, sustainable photography business through a practical, business-first mindset. Learn how to put together and run effective sales, marketing, and pricing strategies, pin down your ideal client, and confidently move through a competitive market while adjusting to emerging industry trends.

  • All levels
  • 18 and older
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  • Self-paced, start anytime

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Class Description

Description

You must earn your success in photography, and business skills are the foundation that makes it possible. Develop yours in Master the Business of Photography. Sal Cincotta will teach the business-first approach to photography you need to succeed in today's competitive marketplace.

The viability of your photography business hinges on your plan. In Master the Business of Photography, you'll get actionable business insights and guidance from Sal, an award-winning photographer, author, and owner of the million-dollar photography brand, Salvatore Cincotta Photography.

Sal will coach you, start to finish, through the process of developing a winning sales, marketing, and business plan and how to implement it. You'll define your ideal client, learn how to get your price list right, and develop effective responses to sales objections. You'll examine emerging trends in engagement and wedding photography and learn how to integrate them into your business. Sal will help you re-imagine and energize every aspect of your photography business.

You'll learn how to:

  • Build a portfolio tailored to your ideal target client
  • Use social media to grow your business and expand your influence
  • Proactively instigate vendor relationships
  • Use marketing to book more sessions
  • Apply the new rules of SEO

In this class, you'll develop a concrete action plan for growing your business, whether you are just starting out or have been shooting professionally for years. You will build structured 30, 60, and 90-day plans as well as a 1-year roadmap to keep your growth on track.

Photographers operate in an intensely competitive industry, and everyone benefits from learning fresh, updated marketing, pricing, and sales techniques. Commit to the success of your business and join Sal for Master the Business of Photography.

Refund Policy

Cancellations made at least 48 hours in advance of the class will be honored with a full refund. Students who cancel less than 48 hours prior to the start time of the class will receive a credit towards a future class.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

CreativeLive

CreativeLive is an online learning platform that helps creators and entrepreneurs build real skills through thousands of expert-taught classes in photography, design, business and more, with a mission to make quality education accessible and foster a global creative community.

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