Social media marketing continues to be a powerful way to grow an online presence and build meaningful connections with audiences. Success depends on understanding how each platform works and creating a thoughtful strategy that drives visibility and engagement in a crowded digital space.
This self-paced course concentrates on video-focused marketing, with an in-depth look at YouTube as a leading platform for creators and brands. You'll examine current trends in social media marketing and develop a customized video strategy aligned with your goals, helping you use video more effectively to reach and engage your audience.
What You Will Learn
- Identify and connect with the right audience for your content
- Grow and nurture a subscriber base on YouTube
- Create, refine, and optimize ads for stronger performance
Course Outline
Introduction to YouTube
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Introduction to YouTube
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History of YouTube
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YouTube What's New
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Creating a channel
Developing a Strategy for Video Content
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Establish goals
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Define success metrics
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Analyze the competition
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Develop target audience
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Research trends and topics
Creating Successful Content for YouTube
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Find a theme for your content
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Introduction to vlogging
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Story building and development
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Creating playlists
Editing Content for YouTube
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Using YouTube Studio
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Editing captions and titles for SEO
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Editing content in YouTube Studio
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The importance of thumbnails
Monetization and Paid Advertising
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Ad creation best practices
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Ad analytics
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Adding monetization
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Video insights
How to use Shopify with YouTube
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Reasons to use Shopify
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Introduction to Shopify
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Create collections
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Manage shop across platforms
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Showcase brand and products
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
