Business Communication Certificate Program

Put proven communication techniques to work as you navigate the most common challenges of professional life. This distinctive certificate program combines skill-building practice, role-play scenarios, and real-time feedback to help you elevate your communication capabilities significantly. Working through realistic workplace situations in a supportive setting, you will practice communicating with clarity and authenticity while choosing the most effective channel and tone for every message. You will be encouraged to step into the spotlight and examine how your perceptions of others shape the way you communicate.

To help you internalize and feel confident using your expanded communication voice, the program concludes with a capstone activity in which you apply the full range of concepts and skills you have developed to a real-life professional scenario.

As an added benefit, graduates receive an exclusive AMA certificate recognizing the completion of this program.

Certificate Programs include additional post-course resources:

• On-demand lessons to reinforce key skills
• Best-practice skill refreshers
• Articles with practical tips and tactics

What You Will Cover:

The Power of Self-Awareness and the Importance of Perception

• Understanding yourself, your audiences, and the role perception plays in communication
• Identifying your communication style and its impact on others
• Recognizing others' styles and how stylistic differences affect interaction
• Using style awareness to develop effective flexing strategies

The 3 Vs of Communication: Vocal, Verbal, and Visual

• Understanding how each of the three Vs shapes perception
• Recognizing how nonverbal behavior affects how your message lands
• Applying communication planning to each dimension

Effective Listening and Building Rapport

Authentic Communication and Influence

• Connecting authentic communication with style awareness and effective influence
• Flexing your style to increase your persuasive impact
• Demonstrating authentic communication by combining style awareness and the 3 Vs

Creating Impactful Messages Across All Communication Methods

• Practicing conversations using the 5 Key Skills worksheet
• Tailoring messages to specific audiences and communication channels

Storytelling as a Powerful Influence Tool

• Using storytelling to build rapport and increase persuasive impact
• Identifying compelling stories and applying the principles of effective storytelling
• Developing and delivering an "I Know What You're Thinking" story
• Strengthening your ability to connect with and influence others through narrative

Business Writing

• Writing to influence and persuade
• Structuring your writing to accomplish its intended purpose
• Using visuals to improve reader comprehension
• Practicing effective writing habits and applying an editing process

Presentation Skills

• Identifying the critical elements of exceptional presentations
• Understanding presentation types and delivery modalities
• Fostering audience engagement across different presentation formats
• Applying proven techniques for managing presentation anxiety

Communication Behaviors: Capstone

• Demonstrating confidence and competence in applying the full range of effective business communication skills and techniques

How You Will Benefit:

• Communicate with poise and clarity in any professional situation
• Build connections that earn genuine trust and rapport
• Foster commitment, consensus, and collaboration across your organization
• Adapt your communication approach to fit different generations, genders, and organizational levels
• Leverage the strengths of your personal communication style to achieve the outcomes you want
• Engage effectively with audiences, whether face-to-face or across a digital divide

Who Should Attend:

Professionals at all levels who are committed to becoming stronger, more effective communicators