Social media has reshaped the marketing and public relations landscape, creating an array of new career paths in areas such as social media management and content creation. In this course, students will develop an earned-first creative project to showcase in their portfolio while refining their resumes and online profiles to prepare for emerging opportunities in the social media industry.
What You Will Learn
- Learn about earned-first creative thinking
- Create personal ideas and learn how to showcase them in a portfolio
- Resume and LinkedIn optimization
- Social media presence optimization
Course Outline
Section 1 - Brand Research & Building
Understanding the Competitive Landscape
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Examples of successful social campaigns
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Examples of social media portfolios
Build Your Brand
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Research brand goals
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Define target audience
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Define what makes you unique
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Determine brand voice
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Determine your visual identity
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Consistency in online presence
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Creating your own brand image with references
Understanding the Earned-First Approach
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Establish your audience’s needs
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Earned-first approach
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How to make creative ideas
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Incorporating gamification and/or call-to-action
Section 2 - Social Campaign Development
Portfolio Project Brief
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Introduction to client brief
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Establish a target audience
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Establish a project purpose
Portfolio Project Development
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Establishing the project challenge
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Creating a valuable insight through research
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Develop a big idea solution
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Create concept mock-ups
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Showcase how it will earn coverage through research
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Establishing brand ambassadors
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Media and social coverage mock-ups
Section 3 - Networking for Social Media
Networking Optimization for LinkedIn
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How to clearly showcase your skills and experience
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Sharing content and engaging the community
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Reaching out to hiring managers
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Finding companies and organizations to follow
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Building a lasting network
Building a Network
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Compiling a list of successful professionals
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Reaching out to book informational interviews
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Career considerations
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Conferences and Summits
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
