Google Analytics Bootcamp

This hands-on workshop provides an in-depth exploration of Google Analytics 4 (GA4) and its powerful capabilities for tracking and analyzing website performance. Learn how to set up your account, identify key metrics, and configure event tracking to gain meaningful insights into user behavior. You’ll also discover GA4’s innovative data model and reporting tools that help you make smarter, data-driven marketing decisions. 

A Google Analytics account is not required, but participants with existing accounts are encouraged to have access during class. For a detailed overview of topics, please refer to the syllabus below.

What You Will Learn

• Understand the fundamentals of web analytics and the role of Google Analytics in the buyer’s journey
• Set up and configure Google Analytics accounts, filters, goals, and ecommerce tracking
• Navigate the GA4 dashboard and learn how to interpret audience, acquisition, behavior, and conversion reports
• Build and interpret measurement plans to track KPIs that align with your business objectives
• Create and customize dashboards, shortcuts, and shared reports to streamline data access
• Implement UTM parameters to track marketing campaign performance across platforms
• Learn retargeting strategies and build remarketing lists using Google Analytics data
• Apply best practices for leveraging data insights to optimize marketing and user engagement

Course Outline

Google Analytics Curriculum

Introduction to Google Analytics

• What is Web Analytics
• Intro to Google Analytics
• How Google Analytics Works
• Why Web Analytics Matter
• Questions Google Analytics Answers
• The Role of Analytics in Your Buyer’s Journey

Developing a Google Analytics Strategy

• Intro to Measurement Plans
• The Importance of Measurement Plans
• Who Should be Involved in Creating a Measurement Plan?
• Framework for Developing a Measurement Plan

Best Practices for Setting Up a Google Analytics Account

• How to install Google Analytics Tracking Code
• How to test to confirm codes are installed and tracking correctly
• Understanding the structure of your Google Analytics Account
• Introduction to Views in Google Analytics
• Google Analytics account limits
• Understanding account users and permissions
• Important Google Analytics configurations

Introduction to Filters

• Understanding Google Analytics filters
• Google Analytics filter types
• How to set up Google Analytics filters?

Conversion Tracking

• What is conversion tracking?
• What are goals?
• How to set up goals
• Important configurations for tracking ecommerce transactions

An overview of the Google Analytics Dashboard

• An overview of reports
• Understanding dimensions & metrics

Google Analytics Reports

• Audience Report, what it’s for and how to use it
• Acquisition Report, what it’s for and how to use it
• Behavior Report, what it’s for and how to use it
• Conversion Report, what it’s for and how to use it
• Ecommerce Report, what it’s for and how to use it

How to leverage Google Analytics data to improve performance

• How to share reports
• How to set up dashboards and shortcuts
• How to track your marketing campaigns in Google Analytics

UTM Code Tracking

• Why Tracking Visitors Matters
• Introduction to UTM Parameters
• Anatomy of a UTM Parameter
• A Look at UTM Parameters in Google Analytics
• How to Create a Link with the UTM Builder

Retargeting

• Introduction to Retargeting
• Why Retargeting
• How to Create a Retargeting List

This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.