Social media marketing is one of the most effective ways to grow an online presence and connect with audiences. Understanding each platform’s landscape and developing a strong strategy are essential to standing out in today’s competitive marketplace.
This self-paced workshop focuses on video-based content, highlighting TikTok as a leading platform for creative and business growth. Participants will explore current trends in social media marketing and design a personalized strategy for producing impactful short-form video content. To learn more about the advantages of social media marketing, visit our blog.
What You Will Learn
- Learn about the history of TikTok and its social impact
- Develop a successful social media marketing strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to build a following and expand your reach
Course Outline
TikTok Marketing
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Introduction to TikTok
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What’s New to TikTok
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Understanding the algorithm and FYP
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Creating a TikTok account
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Research trends and topics
Developing a Strategy for Business-Based Content
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Establish goals
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Define success metrics
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Analyze the competition
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Develop target audience
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Understanding TikTok SEO
Determining Your Brand Image
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Importance of quality video production
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Trending video content
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Storyboard development
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Audience engagement
Creating Successful Content for TikTok
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Find a theme for your content
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Using songs and filters to increase engagement
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Story building and development
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Editing content through TikTok
Paid Advertising and Shopify
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Ad creation best practices
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Ad optimization
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Ad analytics
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Reasons to use Shopify
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Introduction to Shopify
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
