Social media marketing remains one of the most effective ways to expand your digital presence and connect with audiences. Understanding the landscape of each platform and developing a clear strategy are key to building visibility and engagement in today’s competitive marketplace.
This self-paced workshop focuses on video-based content, with a deep dive into YouTube—one of the most influential platforms for marketers and creators alike. Participants will explore current social media marketing trends and develop a personalized video marketing strategy suited to their goals. To learn more about the advantages of social media marketing, visit our blog.
What You Will Learn
- Identifying and engaging your target audience
- Building a following on YouTube
- Ad creation and optimization
Course Outline
Introduction to YouTube
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Introduction to YouTube
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History of YouTube
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YouTube What's New
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Creating a channel
Developing a Strategy for Video Content
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Establish goals
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Define success metrics
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Analyze the competition
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Develop target audience
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Research trends and topics
Creating Successful Content for YouTube
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Find a theme for your content
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Introduction to vlogging
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Story building and development
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Creating playlists
Editing Content for YouTube
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Using YouTube Studio
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Editing captions and titles for SEO
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Editing content in YouTube Studio
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The importance of thumbnails
Monetization and Paid Advertising
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Ad creation best practices
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Ad analytics
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Adding monetization
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Video insights
How to use Shopify with YouTube
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Reasons to use Shopify
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Introduction to Shopify
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Create collections
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Manage shop across platforms
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Showcase brand and products
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
